What’s the big deal about Twitter, isn’t it just a waste of time? Isn’t it like Facebook but more annoying? Why does anyone need to know what I am doing at all times of the day? Can you really see any ROI with Twitter?
Those are just a few of the questions I get about Twitter. It’s revolutionized communication for so many people, while others don’t want to have anything to do with it.
I thought it might be smart to answer some of those questions in the A-List blog, so the next time someone asks me a question I can say, “There’s a blog for that!”
Isn’t Twitter just a waste of time?
I guess that depends on what you consider a waste of time. Twitter, in my opinion, is the perfect tool for keeping up with the news of the world.
I follow local, national and trade media outlets on Twitter. It’s become vital for me when trying to stay on top of breaking news. It’s also critical when trying to stay on top of news and trends in the world of PR and marketing. Twitter also gives you the chance to join the conversation if you so choose.
Why does anyone need to know what I am doing at all times of the day?
Hey, if someone is following you on Twitter then they want to know what you’re doing. So why not give them what they want? Twitter is a great way to connect with like-minded people or to engage in debate with those of other viewpoints. If you have a question or are looking for an opinion, throw it out to the Twitterverse and you just never know what you may get back
However, it’s important to be cautious when putting out personal details about your life. Just because you can share your every thought and feeling with the world doesn’t mean you should.
The great thing about Twitter is that you decide whom you want to follow and you can decide who’s following you. If you don’t like what someone is putting out there, cut him or her off, no harm, no foul.
What about that ROI?
Maybe Twitter isn’t the best social media outlet for your business model. But you should take time to explore what outlets do make sense for your business goals.
Having an open dialogue with your customers, potential customers and employees is more important now than ever before. We are in a digital information age. People spend more time on Facebook and Twitter. Last year a study found that about third of U.S. Internet users’ online time is spent communicating, don’t you want them communicating with you?
So many media are vying for our attention. You need to get on board, if you don’t someone else will. Then they will have a captive and loyal audience and you will not. In this tough time we all want to see a direct return on our investment, but stop worrying so much about the return and focus on the investment.
Here are my tips for Twitter, whether it’s in you’re professional life or personal.
1. Keep it honest, no one likes a phony.
2. Do not tweet solely for self or business promotion. It’s annoying. Let your personality come through.
3. Communication works both ways. Respond to folks when they give you an @reply. Even if they say something negative, they are presenting an opportunity for you to engage them and maybe just change their mind or give you or your brand a second chance.
4. Connect. Take this as an opportunity to connect with others in your field, keep an eye on trends and test the waters.
5. Have fun!
If you or your business would like more insight on social media, feel free to contact me directly. If I don’t have the answers, I bet I will know of someone who does.
Meantime, I would love to hear your feedback and comments.