Tag Archives: public relations

Let’s Talk about Twitter

What’s the big deal about Twitter, isn’t it just a waste of time? Isn’t it like Facebook but more annoying? Why does anyone need to know what I am doing at all times of the day? Can you really see any ROI with Twitter?
Those are just a few of the questions I get about Twitter. It’s revolutionized communication for so many people, while others don’t want to have anything to do with it.

I thought it might be smart to answer some of those questions in the A-List blog, so the next time someone asks me a question I can say, “There’s a blog for that!”

Isn’t Twitter just a waste of time?

I guess that depends on what you consider a waste of time. Twitter, in my opinion, is the perfect tool for keeping up with the news of the world.

I follow local, national and trade media outlets on Twitter. It’s become vital for me when trying to stay on top of breaking news. It’s also critical when trying to stay on top of news and trends in the world of PR and marketing. Twitter also gives you the chance to join the conversation if you so choose.

Why does anyone need to know what I am doing at all times of the day?

Hey, if someone is following you on Twitter then they want to know what you’re doing. So why not give them what they want? Twitter is a great way to connect with like-minded people or to engage in debate with those of other viewpoints. If you have a question or are looking for an opinion, throw it out to the Twitterverse and you just never know what you may get back

However, it’s important to be cautious when putting out personal details about your life. Just because you can share your every thought and feeling with the world doesn’t mean you should.

The great thing about Twitter is that you decide whom you want to follow and you can decide who’s following you. If you don’t like what someone is putting out there, cut him or her off, no harm, no foul.

What about that ROI?
Maybe Twitter isn’t the best social media outlet for your business model. But you should take time to explore what outlets do make sense for your business goals.

Having an open dialogue with your customers, potential customers and employees is more important now than ever before. We are in a digital information age. People spend more time on Facebook and Twitter. Last year a study found that about third of U.S. Internet users’ online time is spent communicating, don’t you want them communicating with you?

So many media are vying for our attention. You need to get on board, if you don’t someone else will.  Then they will have a captive and loyal audience and you will not. In this tough time we all want to see a direct return on our investment, but stop worrying so much about the return and focus on the investment.

Here are my tips for Twitter, whether it’s in you’re professional life or personal.

1. Keep it honest, no one likes a phony.
2. Do not tweet solely for self or business promotion. It’s annoying. Let your personality come through.
3. Communication works both ways. Respond to folks when they give you an @reply. Even if they say something negative, they are presenting an opportunity for you to engage them and maybe just change their mind or give you or your brand a second chance.
4.  Connect. Take this as an opportunity to connect with others in your field, keep an eye on trends and test the waters.
5. Have fun!

If you or your business would like more insight on social media, feel free to contact me directly. If I don’t have the answers, I bet I will know of someone who does.

Meantime, I would love to hear your feedback and comments.

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New Month Brings A List News

We haven’t blogged in a while, but that’s because it’s been a super busy month and now A List Media is proud to announce a new partnership with Global House of Hair in Summerlin.

GHH is run by a dynamic husband and wife team, Jill Nuthak-St. Onge and Michael St. Onge. The couple recently arrived in southern Nevada with one goal: to deliver a relaxing, positive salon experience for every client.

I especially love their slogan: Twice as exclusive, half as pretentious. It’s the kind of service so many locals hope to find on the Strip, but instead walk away feeling like they just got burned.

We all have one of those stories. My husband once sat in a chair to get his hair styled at a “trendy” Strip salon and the stylist literally said two words to him the entire time. She didn’t ask what he was looking for and at one point he had to interrupt and ask, “What are you doing?”

Global House of Hair is exactly the opposite. Every client is given a full consultation to enrich their experience and eliminate any guesswork during their visit.

We strive to provide that same personal touch at A List Media and we look forward to working with Jill and Michael.

Look for more on GHH in the coming weeks, and check them out at 11700 W. Charleston Boulevard Suite B-110, west of the 215 beltway. You can also see a list of services and learn more about the team at the Global House of Hair Web site.

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Journalists share thoughts on publicists in a down economy

A few weeks ago I posted a blog about the kinder gentler PR person phenomena. OK, quick recap. In last week’s Las Vegas Business Press, Valerie Miller wrote that PR people have become kinder and gentler in recent months since the economy fell into the toilet. She asked PR people (myself included) why we thought this was the case.

As I mentioned in my blog before the story came out, I was a little reticent to answer because I wasn’t even sure if this was true.

Once the story came out I started getting some feedback from journalists. Not all agreed with Valerie’s assertion that PR folks (not flacks) have taken a kinder tone.

Are PR people really kind and gentle, warm and fuzzy? I threw the question out there to some journalist colleagues. Here’s a bit of what came back to me.

One editor shared quite a bit of insight on the topic, “Based on my experience it’s half and half. Half are kinder, gentler and more responsive than I have ever seen.”

However, she said, “The remaining 50% have turned into a bunch of rabid and relentless whiners. In the last five or six months, we have started to get some pretty ridiculous pitches and when we say ‘no thanks’ they continue to push to the point of a credibility issue.”

A local broadcast journalist commented that the local publicists she has known for years continue to be very accommodating. However, she said publicists that are unfamiliar with the market, ones that do not know her from an editor in Yuma, those PR people have become more pushy.

One print journalist told me that she instantly deletes e-mails from publicists that have given her problems in the past; she won’t even open them.  She said she knows it is not worth the trouble to get the story done.

Another went on to say, “People who wouldn’t give me the time of day, before the recession, suddenly want to bend over backwards for me. It makes me even less fond of them, truthfully.”

One long time Las Vegas journalist shared this observation, in regards to the changing PR and media landscape.

“I have not noticed a detectable shift in how PR people treat me. They have always been professional and friendly to me. They do seem to understand how important it is to be patient, as over the years the industry’s growth has far outpaced the media. I think the symbiotic nature of what we do, too, places us in similar circumstances — both sides sink and thrive with the economy.”

As publicists, once we push too hard, we lose credibility.

One editor shared “Sometimes I wonder if they are getting a commission for each bad story they place or if someone is standing behind them with a gun to their head”

Ouch right?

What we should take away from this

Public relations is all about relationships. Journalists know when you are being fake and they despise having their time wasted.

Keep it real. Journalists read people every day, that’s part of their job. If you come off as a phony you’re not helping your client or yourself. Journalists aren’t going to do you or your client any favors when they are getting beaten over the head with a story.

Most importantly, take the time to do it right. Do more research; find the right story angle for the publication and the journalist you are pitching.

MARKETING  & PUBLIC RELATIONS POSITION

I will continue to post job openings on this blog so if you know of any, send them my way. I received this one yesterday. It looks like a great position for a creative individual. Best of luck!

The Jewish Federation of Las Vegas is looking for a qualified PR and Marketing professional. The JFLV is a dynamic non-profit organization that serves as the central coordinating body for fundraising, planning, allocations, and communal services for the Las Vegas Jewish community, one of the fastest growing in the North America.  www.jewishlasvegas.com

The job involves PR, marketing, communications, public affairs and skills related to direct mail, telemarketing and e-philanthropy.  They would like someone who is assertive, aggressive and energetic to help JFLV establish a new look, offer more transparency and help it get the JFLV message and mission out to the community and donor public.  You do not have to be Jewish to apply. The position pays $40K to 60K depending on experience.

If you are interested, please send your resume and cover letter to Elliot Karp, JFLV president/CEO at elliot@ajewishlasvegas.com.

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PR and media jobs are out there, I swear

I communicate with so many people everyday. I have my clients, colleagues in the PR world and members of the media. Let’s not forget my hubby, my friends, my sister (we talk every day) and of course Osi, my cat. Of course there’s the social media outlets. Friends and contacts but also people I have never met are following my escapades on Facebook, twitter and now this blog. It’s kind of funny when you think about it.

Many times while doing all this communication, it seems the conversation often comes back to jobs and the work place.

There are talented people looking for new jobs, mostly because of this “downturn” we are experiencing. They have lost colleagues to layoffs, lost raises and lost benefits. There has been belt tightening that no one thought possible and some people are just tired of being bummed. In addition, there are still good people getting laid off everyday or those who are still looking for the right opportunity after being laid off a little longer than anyone would have expected.

Still, good news is, there are jobs out there. I hear about them from time to time. I also come into contact with good people who ask me if I know of “anything out there”.

So from now on if I hear of a job opening in PR or media, I will post it on this blog. On the flip side, if you are someone who I should recommend for a job, let me know. I might be able to help.

I also worry that now that I have put this out there, I wont hear of any more openings. That is what all of you are here for. If you hear of anything or even better, if you are doing the hiring, let me know. This could totally work or not, still it is worth a try. I like putting good people with other good people.

So, speaking of jobs, there are two openings at Preferred Public Relations. Owner Michelle Tell told me they are looking for talented people, most likely either for publicist or Director of Public Relations positions.

Here is the info direct from Michelle.

Our PR agency, Preferred Public Relations is growing and we are hiring. Must have a min. of 5-7 years professional PR experience. We are seeking those with a strategic thought process, who are business-minded with a creative streak. Must understand PR planning and be able to execute detailed PR plans. Must have prior corporate and/or PR agency experience. See http://www.preferredpublicrelations.com. or call 702-254-5704.

Good luck to those that apply, happy hunting.


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Are you nice, or is it just me?

So, yesterday I was talking to a Las Vegas journalist about local PR.

Somewhere along the way she asked a question that I had to think about, only because there are so many ways to look at it.

She said, “Have you noticed PR people are nicer lately?”

I needed clarity. I said, “Well what exactly do you mean?”

She went on to explain that she had this discussion with a few other other journalists and the general consensus was that Las Vegas PR people have taken a kinder tone in the past few months.

She pressed me, ” Do you know why this may be?”

“I have some ideas,” I said.

I always try to be cordial, available and agreeable when working with a journalist. However, if she and others have noticed a change, I have some ideas as to why that may be the case.

First off, it is simple math. These days there are fewer journalists and media outlets to pitch. I think we can all agree upon that one. As PR people we are thankful for the friends and contacts we have that are still employed and doing good work. We are happy there is someone out there to receive our pitch. We are even more excited when this is a person that we know and trust.

These days everyone is doing a lot more with a lot less, especially those in media. So, as PR people it is important to be accommodating because if I am not, some other publicist will be and that other publicist will get the story.

More importantly, as PR people, I think we feel, we are all in this together. We have lost friends and colleagues (PR professionals and journalists) due to cut backs. I think we all sympathize with one another. I have seen talented journalists and PR friends loose their jobs and it sucks.

Being nice is a good thing so maybe in the long run all this drama has made us (PR people) better at our jobs.

As always, would love to hear your thoughts.

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As the World (of Vegas PR) Turns

It has been said that the one constant in life is change. Recently an editor friend and I were talking about the latest happenings in the world of Vegas PR. Suddenly it seems like there is a bevy of movement and if you ask me, that’s a good thing. She recommended I fill in readers, so media know where to find some of their favorite publicists.

Below is a recap of some of the latest changes in the city’s PR landscape.

Movin’ and shakin’

Rob Stillwell will soon be heading over to NVEnergy as executive of corporate communications. Currently serving as VP of corporate communications at Boyd Gaming, Rob is making the jump from gaming to energy. With all the attention energy has recently received I am certain Rob will enjoy this new endeavor. Rob starts August 3.

Katie Conway is now public relations senior account executive for the folks over at Wicked Creative. We think this a great fit and Wicked Creative owner Stephanie Wilson must be very pleased to have someone like Katie on the team. If you need to reach Katie, you can get in touch at: katie.conway@wickedcreative.com or find her on Twitter at: http://twitter.com/katieconway8.

Alex Acuna once a Light Group superstar, Alex has taken on the communications manager position at Mandarin Oriental which will open this winter at City Center. You can reach Alex at aacuna@mohg.com. There is no doubt Alex will be a great success, Mandarain is a global brand and he will serve that brand well.

To fill the large void resulting in Alex’s departure, Light Group has picked up PR services from Shadow PR. Shadow PR is based in NY with offices in LA and Miami. Michelle Davidson is handling the account, reach her at Michelle@shadowpr.com.

Cheryl Bella, former VP at the Firm Public Relations and Marketing, has moved into the non-profit world as the marketing manager for Three-Square. Three-Square has quickly become one of Las Vegas’ favorite charities and why not? With unemployment through the roof, more families than ever need assistance to get food on the dinner table. You can reach Cheryl at cbella@threesquare.org.

Finally, Melinda Scheckells has taken the editor reigns over at 944. I know this isn’t a PR thing but there are still a few who aren’t sure how to get in touch with Ms. Sheckells. If you need her contact her at melindasheckells@944.com. You can also follow her on twitter at http://twitter.com/Melindasvegas. No doubt Melinda will rock this job, because, hey, that’s what she does.


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M.J. I was a fan…

Everyone is reacting to Michael’s death their own way. I look back and think of some of my favorite “Michael moments”… The first time I saw the complete “Thriller” video, the first time my sister and I watched as he did the “moonwalk”, listening to “Man in the Mirror” and wondering how I can make a change too, as a newsperson I watched him be transported from Green Valley Ranch in Henderson to McCarran airport back to Santa Barbara where he was facing child molestation charges, that was a sad day but as a news person, very exciting.

Most recently I think of me truly getting down to Michael. I can’t think of how many times I have said, “I know what they say he’s done, but he sure knows how to make me dance.” This is usually said while I am out on the dance floor (or maybe just in my living room) grooving to so many MJ songs.

Please listen and smile:

An icon, a trailblazer, a freak and a star. He will live on through his music, and I like that.

P.S. I have already been told that I am glossing over the terrible crimes for which Michael was accused. Yes, he was accused of doing horrible inexcusable acts and he lived a very unconventional lifestyle. Sorry for leaving that part out. That’s all your going to get from me. I guess I am one of those people who tries to focus on the positive. This post was simply a walk down memory lane.

P.P.S. For all those concerned, don’t worry, I still plan to share things I do not like about Las Vegas media right now (positive spin included). Now please, don’t stop till you get enough!

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