Category Archives: A-List Tips

Tips and tricks from A List. Everything from jobs to social media to happy hour and business lunch recommendations.

Let’s Talk about Twitter

What’s the big deal about Twitter, isn’t it just a waste of time? Isn’t it like Facebook but more annoying? Why does anyone need to know what I am doing at all times of the day? Can you really see any ROI with Twitter?
Those are just a few of the questions I get about Twitter. It’s revolutionized communication for so many people, while others don’t want to have anything to do with it.

I thought it might be smart to answer some of those questions in the A-List blog, so the next time someone asks me a question I can say, “There’s a blog for that!”

Isn’t Twitter just a waste of time?

I guess that depends on what you consider a waste of time. Twitter, in my opinion, is the perfect tool for keeping up with the news of the world.

I follow local, national and trade media outlets on Twitter. It’s become vital for me when trying to stay on top of breaking news. It’s also critical when trying to stay on top of news and trends in the world of PR and marketing. Twitter also gives you the chance to join the conversation if you so choose.

Why does anyone need to know what I am doing at all times of the day?

Hey, if someone is following you on Twitter then they want to know what you’re doing. So why not give them what they want? Twitter is a great way to connect with like-minded people or to engage in debate with those of other viewpoints. If you have a question or are looking for an opinion, throw it out to the Twitterverse and you just never know what you may get back

However, it’s important to be cautious when putting out personal details about your life. Just because you can share your every thought and feeling with the world doesn’t mean you should.

The great thing about Twitter is that you decide whom you want to follow and you can decide who’s following you. If you don’t like what someone is putting out there, cut him or her off, no harm, no foul.

What about that ROI?
Maybe Twitter isn’t the best social media outlet for your business model. But you should take time to explore what outlets do make sense for your business goals.

Having an open dialogue with your customers, potential customers and employees is more important now than ever before. We are in a digital information age. People spend more time on Facebook and Twitter. Last year a study found that about third of U.S. Internet users’ online time is spent communicating, don’t you want them communicating with you?

So many media are vying for our attention. You need to get on board, if you don’t someone else will.  Then they will have a captive and loyal audience and you will not. In this tough time we all want to see a direct return on our investment, but stop worrying so much about the return and focus on the investment.

Here are my tips for Twitter, whether it’s in you’re professional life or personal.

1. Keep it honest, no one likes a phony.
2. Do not tweet solely for self or business promotion. It’s annoying. Let your personality come through.
3. Communication works both ways. Respond to folks when they give you an @reply. Even if they say something negative, they are presenting an opportunity for you to engage them and maybe just change their mind or give you or your brand a second chance.
4.  Connect. Take this as an opportunity to connect with others in your field, keep an eye on trends and test the waters.
5. Have fun!

If you or your business would like more insight on social media, feel free to contact me directly. If I don’t have the answers, I bet I will know of someone who does.

Meantime, I would love to hear your feedback and comments.


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Three Things I am loving about Las Vegas Media, right now (in no particular order)

Given my job, my past, my friends, my hobbies and even my husband, Las Vegas media is a bit of a hobby of mine. Below are a few things that I am loving at the moment.

Local TV News is Starting to “Get” Social Media

Turns out TV viewers don’t just tune in to the same station everyday and watch like zombies. Turns out, viewers like to be interactive. They like to be a part of the process, to comment, to help decide what is “the news of the day”, they like to be the first to know and they don’t want to wait until 5 p.m. to find out. They want to know right now.

For some stations, I speak from first hand experience, this was a hard concept to grasp. But it looks like most local stations have turned a corner.

In addition to making better TV news Web sites, stations are embracing social media. By integrating social media into newscasts stations can foster loyalty, increase “tune in” and build the station brand.

Some local TV news/social media highlights…

  • Wake Up with the Wagners’ Facebook Friday- it is all the personality of Fox 5’s “The Rant” but with the fun of Carla Rea and Kim and Dana Wagner who keep it fun and light. Isn’t that what morning news is all about?
  • The folks at Fox’s MORE Show invite folks to write in with their “Question of the Day” and then they read the responses on the air.
  • Channel 13 has their “Online Segment” where they actually have their new media editor do a segment about hot stuff on the internet.
  • In addition to newsroom twitter accounts, reporters, producers and photographers are twittering from the field and in the newsroom to fill us in on what we can expect from their newscasts. Some folks I recommend following include:

Fox 5’s MORE Show

I used to not be too big a MORE fan but my viewing habits have changed. Since shows like Access Hollywood and Extra are off limits in this house, MORE fills a void by keeping me in the loop on all the latest in Hollywood while keeping an eye on trends in Vegas, with just a touch of news thrown in for good measure.

Yes, I know the show is a huge sales device and this makes me like it even more. It is a great tool for local advertisers looking for advertorial or infomercial time. This is a format that also appeals to consumers. Kudos to Meredith for figuring out how to make it work.

The Las Vegas Sun Web site

Thanks to Rob Curly for bringing Las Vegas around and introducing us to the next generation of online news. I must say that the is one of the most user friendly news sites in Nevada. TV Web sites are still much different from print, so I guess I am really comparing the Sun site to other print sites in the state.

The site is updated frequently but if you are looking for something you read last week, it doesn’t take much effort to pull it up. The video looks great and they do a variety of video stories keeping things interesting.

All that said, I really hope these guys know what they are doing when it comes to making money because every time I hear of layoffs at GMG it bums me out.

This leads me to my next blog entry, “Things I am hating about Las Vegas media right now”. Until then, please feel free to tell me what you are loving right now about Vegas media.

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Filed under A-List Tips, Life on the A-List

To Friend or Not to Friend?

What is your definition of a friend? Well when it comes to Facebook, just about anything goes.  Here in the mini-universe I call home, Las Vegas, a “friend” on Facebook can be used pretty loosely. You meet someone at a party, next thing you know, you are Facebook buddies. But when is friending someone borderline unethical?

A friend of mine, let’s call her Ethel,  was on the job hunt and was interviewing with a luxury restaurant group breaking into the Vegas market. Not long after her first phone interview (ie: screening process), Ethel logged on to Facebook only to see that the HR rep from the restaurant group had sent her a friend request on Facebook.

A red flag went up for Ethel. Wait a minute, she thought, who said I have to share all my personal information with a potential employer? Access to photos, updates and personal musings should not be out there for just any old “friend” to see.

A Facebook page can provide insight into a person’s life that would otherwise be considered off limits during  a job interview; do you have kids, how old are you, where do you like to vacation, how you spend your free time. I mean connecting with a potential employer on LinkedIn makes sense, but on Facebook, is that really a good idea? And if Ethel were to refuse, what does that say? Will it appear as though she has something to hide?

Any savvy Facebook user knows in order to mix personal and professional “friends”, it’s all about the privacy settings. I advised Ethel to accept the invitation but not before she set up a group in her privacy settings that would seriously screen her personal information. When she accepts this nosey HR person’s invite, she can simply assign her to the group with limited access to her personal info. Case closed, no harm, no foul.

I am constantly amazed at how many people I speak with who have no idea what privacy settings are. Many people know that they can set up privacy settings but they have no idea how to work their way around the “settings menu”.

Decide who can see what pictures, videos, links and other personal information.

Decide who can see what pictures, videos, links and other personal information.

And just so you know, Ethel is not alone. Privacy is the number one reason people give when I asked them why they are not active on Facebook. They complain too much of their lives is out there for the world to see.

Well the truth is, Facebook isn’t going anywhere. In fact, recent numbers show traffic to Facebook increased 4.6% in April.  Not only are more people visiting Facebook, just about everyone is coming up with more creative ways to make Facebook work for them.

Don’t get left behind. For those who have not yet honed your privacy setting skills I recommend you spend a good twenty minutes playing around with the privacy menu on your Facebook page. I think you will thank me for it.

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Filed under A-List Tips, Life on the A-List